Tower Paddle Boards: A Comprehensive Guide

When exploring the world of paddle boarding, Tower Paddle Boards stands as a well-recognized name. Founded in 2010, the company quickly made waves in the industry. Let’s take a closer look at what makes Tower a choice for many enthusiasts.

Origins and Growth of Tower Paddle Boards

Stephan Aarstol started Tower Paddle Boards to provide direct-to-consumer paddleboards at lower prices. By cutting out the middleman, Tower offered savings to customers. Efficiency and cost-effectiveness were key motives behind Tower’s business model. Over time, their approach matured, allowing them to compete with larger manufacturers.

Tower’s stint on the reality show Shark Tank accelerated their growth. With Mark Cuban investing $150,000 for a 30% stake, the company gained recognition. Their appearance on the show was more than just about gaining funds. It was about stepping into the spotlight and securing a place in the paddleboarding community.

Design and Technology

Tower prides itself on the inflatable stand-up paddleboard (iSUP). Portability is a selling point here. Inflatable boards offer ease of transportation and storage. This design innovation means no need for roof racks or spacious storage areas.

The company’s boards use military-grade PVC. This material provides durability and resistance against wear and tear. With drop-stitch construction, Tower’s boards promise rigidity similar to hard boards. This combination ensures a quality product that can withstand pressure and challenging conditions.

Popular Models and Specifications

• Adventurer 2: An iSUP measuring 10’4 by 6 thick. It supports up to 350 lbs, ensuring diversity in its user base. Stability and maneuverability make it a choice for beginners and experts alike.
• Explorer: At 14 feet long, the Explorer is one of the larger models. It’s designed for speed and long-distance paddling. Its dimensions make it suitable for activities like touring and expeditions.
• Mermaid: Specifically designed with women in mind. It’s compact, measuring 9’10. Its lightweight nature makes it easy to handle during transport and paddling.

Each model ensures attention to detail and user requirements. Tower’s designs emphasize user comfort and utility, enhancing the paddleboarding experience.

Accessories and Add-Ons

Tower sells more than just boards. Their selection of accessories enhances the paddleboarding journey. Adjustable paddles are available, built from carbon fiber for a blend of lightness and strength. The backpacks designed for iSUPs allow easy transit and storage. High-pressure pumps add value, ensuring ease in inflating boards and maintaining pressure.

The Environmental Commitment

Tower recognizes the importance of sustainability. They focus on producing durable products that last. This longevity reduces waste. Their PVC material, while durable, poses environmental challenges. To offset the impact, Tower continues to explore sustainable practices within their production.

Direct-to-Consumer Benefits

The direct-to-consumer model drives Tower’s mission. Customers benefit from lower prices without sacrificing quality. Reduced retail markups mean savings. Direct sales allow Tower to understand customer feedback swiftly, adapting their models and offerings in response.

User Experience and Community

Tower values its community of paddleboarders. Online forums and reviews highlight user satisfaction. The company’s commitment to customer service is notable. They offer warranties and support to ensure customer confidence.

Challenges in the Industry

The paddleboard industry faces challenges like market saturation and environmental concerns. Many brands compete for consumer attention. Tower’s focus on premium products and direct sales sets them apart. The brand continues to navigate these challenges with strategic planning.

Environmental sustainability remains another pressing issue. The use of PVC, though durable, requires careful resource management. Tower’s commitment to exploring eco-friendly alternatives is ongoing.

The Future of Tower Paddle Boards

Tower remains poised for further growth. Emphasizing quality products and customer satisfaction, the brand continues evolving. With technological advancements and a keen ear on consumer needs, Tower aims to strengthen its market position. Monitoring trends and sustainability efforts, the company stays relevant and responsible.